Twitter has a sidebar of trending topics and hashtags. Surprisingly, a massive number of people browse and use those hashtags, both to participate in conversations about those topics and to keep up to date with world news. It means there is a vast potential audience if you can only get your tags trending.
Hashtags remain a crucial component on Twitter as a marketing strategy for marketers and brands worldwide. A hashtag accompanies more than 50% of the tweets. Tweets with hashtag receive more engagement than those without, are more likely to be retweeted than those without, and offer better engagement rates.
Getting your hashtag to go viral on Twitter is no walk in the park. If you are looking to get your branded hashtag to trend on Twitter, you will need to follow a few expert tips systematically. The following tips pull the curtains away and reveal how to make your hashtag go viral. They include:
Choose a Relevant Hashtag
The first thing you should do in a bid to make your hashtag go viral is to select a relevant hashtag. One that captures the attention of your targeted twitter users almost instantly. Use easy-to-remember and straightforward keywords as your hashtag so that it easily conveys your objective to the users, and more people can relate to it. Also, do not forget to provide a clear and brief description of the hashtag to entice your targeted twitter users to like and retweet it. Always ensure you add hashtags related to your business’s services and products.
Minimalist Approach
The less is more approach always work, do not use more than 20 characters in your hashtags. If you select longer hashtags, your users will be left with less space to include their text and your username when replying to or retweeting your tweets. Moreover, using more than three keywords in your hashtag confuses your target audience. So, ensure your hashtags are short, relevant to your business, brand, and industry.
Understand Twitter’s Algorithm
Before you begin working on your hashtags, it is significant that you get acquainted with the twitter algorithm. It is better to use new hashtags. The shelf life of a tweet is 5 seconds, so it is essential to ensure that your hashtag can create that killer first impression in 5 seconds or less. The hashtag you use should not be hostile. It would be best if you do proper research before deciding on any hashtag.